Synopsis:
The NewMedialytic July Workshop will be focused on identifying niche audiences, interactivity for niche audiences and viral videos for brands and retailers.
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The NewMedialytic July Workshop will be focused on identifying niche audiences, interactivity for niche audiences and viral videos for brands and retailers. We will discuss what is happening in the use of video for brands and retailers and if there is a space to introduce interactivity within video. Then we will move on to discuss how analytics can help in identifying niche audiences and how interactivity can increase user engagement. Also we will discuss how analytics plays a role in interactivity and viewer engagement, possibly creating a connection between video content and direct sales.